Choosing a Marketing Agency in the EU, Questions to Ask Before You Sign

Every agency pitch sounds the same, "data-driven," "results-focused," "full-service." Words that mean nothing until you ask the right questions, so here they are.

Who's actually running the account

Ask by name. Not "our team," a name. Junior account managers, hidden behind senior sales calls, is the oldest trick in agency land, and it's still happening, everywhere in the EU.

What happens when performance drops

Every account has a bad week, eventually. Ask what the agency does then, more reporting, or actual changes, new creative, new audiences, new structure. If the answer is vague, that's your answer.

An agency's real value shows up in the bad weeks, not the good ones.

How is success actually measured

ROAS, sure, but ROAS without context is a number that lies easily. Ask about blended CAC, ask about LTV, ask if they even track post-purchase behavior, or just the first click.

Can they show you, not just tell you

Real numbers, real screenshots, real client names when possible, not just testimonials with first names and no context. If an agency across the EU can't show proof, quickly, that tells you more than any pitch deck.

We built GaleoPerformance on exactly that standard, real accounts, real numbers, one point of contact, no smoke.