Building a 90-Day Marketing Roadmap for European Ecommerce Brands

"What's the plan" is the question every client asks in month one, and the honest answer should never be "we'll figure it out as we go."

Days 1 to 30, audit and foundation

Tracking first, always. Pixel health, conversion API, UTM structure, before a single euro moves into new creative. Half of "underperforming" accounts are actually just under-measured.

Days 31 to 60, testing

Multiple creative angles, multiple audiences, small budgets, fast iteration. This is the phase most agencies rush, and rushing it is exactly why so many accounts plateau by month three.

A roadmap without a testing phase isn't a roadmap, it's a guess with a timeline attached.

Days 61 to 90, scale what worked

By now the data should be clear, which angle, which audience, which platform, and scaling becomes a much safer bet than it would've been on day one.

Every European ecommerce brand we onboard gets this exact 90-day structure, not because it's clever, but because skipping steps is the most common reason accounts stall.